“Prevention offers the most effective strategy for the long-term control of cancer, we need to raise awareness, reduce exposure to cancer risk factors, and ensure that people are provided with the information and support they need to adopt healthy lifestyles.” – Dr Robert Beaglehole, Director of Chronic Diseases at WHO
Cancer strikes one in three women and one in two men over a lifetime. More than ten million people die from it each year.
The best chance to reduce these numbers is through early detection and intervention. Over 19.3 million new cancer cases are expected in 2022.
Most cancer cases are preventable and survival rates improve dramatically when cancer is diagnosed early and the disease is confined to the organ of origin.
Our digital products – like our risk assessment tool, our self-check reminders and walkthroughs – are built to raise awareness and help people reduce exposure to cancer risk factors. We reach over a million South Africans each month.
Here’s the situation: Billions of Rands have been invested in health services for low and middle-income countries from sexual health and tobacco cessation to nutrition and immunisation. Yet services often go underutilised, even when they are free.
Why? Because millions of people do not see these services as being something “for them”. They do not understand the value to their health and as a result do not access them. We want to change this.
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